So, I was talking at an event the other night talking to someone about what I do, which is inevitably, categorized under the term marketing.   But then I found myself explaining how I'm not one of "frou frou marketing" people - you know - the kind that are all about the buzzwords and intangibles but don't really understand the whole business. … [Read more...]

I have my faults.  Plenty of them…ask my husband, kids, friends, they could give you a long list (okay, seriously don't ask them, the list might not stop).  In any case, I’ve tried to improve upon a few but for the most part; I stopped caring about most of them.  I can only please some of the people some of the time. This is true in … [Read more...]

Anyone who reads Dilbert® knows that the engineers get stuff done while marketing is off drinking martinis and making outlandish claims.  Two completely different worlds within the same company.  I have seen this separation between the technical and the marketing first hand, and well... it kinda makes me hate marketers. Marketing is not an … [Read more...]

I interviewed for a job at a medical device manufacturer. Their head of marketing said this exact statement, “I want us to be like Apple® for [particular medical devices]”. I wanted to vomit. Clearly, I was not going to be working for this person in the foreseeable future. Most of the time when I hear this phrase it pretty much means … [Read more...]